A Mother of a Campaign

Case Study

Coca Cola wanted to make its product MOTHER stand out in the competitive energy drinks market

The Idea
The Results

We gave MOTHER fans a chance to win an unforgettable adventure: to get recruited by 80s action hero Dolph Lundgren for a top-secret operation. Inspired by the storyline of Call of Duty: Ghosts (the latest title in the best-selling gaming franchise), the fan was “kidnapped” and then rescued by three of their mates.

  • Fans raved on social media
  • Sales spike of an extra 1.5 million cans during the campaign
  • Strong turnout to POS displays featuring a Dolph photo opp