Radical Recruitment

Case Study

The Australian Navy was keen to connect with local gamers in response to research suggesting they would make ideal recruits.

The Idea
The Results

We lured Aussie gamers at the EB Games Expo by offering them the chance to compete against two of the world’s most accomplished pro-gamers, Walshy and StrongSide, with the promise of $1000 prize money for any wins.

  • High levels of excitement across the weekend
  • Navy officials had more than 1000 conversations with potential recruits
  • 600 gamers lodged enquiries about careers in the Navy