A Radical Recruitment Drive

Case Study

The Navy was keen to connect with Australian gamers following research suggesting they possessed the skills to make top navy recruits – teamwork, communication and strategy.

The Action
The Outcome

We brought in two of the world’s most accomplished pro-gamers from the US: Walshy and StrongSide, to participate in our Navy Big Game challenge at the EB Games Expo. Aussie gamers were challenged to pit their skills against The Halo Rock Stars – with anyone who beat them winning $1000 on-the-spot.

With a constant crowd of charged-up challengers, and 300 live games across the weekend, our pros didn’t drop a game – ensuring the hype built as the event went on.

On-site Navy officials had 1000 conversations about defence careers, with 600 punters lodging a career inquiry. Not bad going if we do say so ourselves.