Microsoft wanted to start a conversation about the launch of the Windows Phone’s new operating system.
We embraced the unexpected and brought the Old Spice Guy on board as a spokesman. He charmed the media at over 100 events (including speed-dating at Icebergs in Bondi), took part in staff and partner functions and – crucially – fuelled conversation about the Windows Phone.
- Hundreds of media clippings
- More than $2 million in earned media in return for a $40k investment
- Strong engagement on social media