Intel Pops

Case Study

Intel needed to find an interesting and original way to show off their latest laptop, 2-in-1 and tablet devices.

The Idea
The Results

We partnered with the uber-popular Aussie lifestyle blog The Cool Hunter for their “Summer Lovers” pop-up shop in Sydney’s Martin Place. A range of Intel products were fully integrated into the store’s colourful fit out, and shown-off by an in-store Brand Ambassador.

  • Introduced the range to a new audience
  • Connected with 821 customers
  • Performed nearly 200 product demonstrations