Going Wild in South Africa

Case Study

To allow the reseller channel to experience – and fall in love with – new Intel commercial devices, and to steer their selling patterns into line with the latest Intel chip story.

The Action
The Outcome

For a crew bored with the regular roadshow circuit we needed a carrot to dangle, and we figured a phenomenal South African safari should do it. At two high-impact launch events in Sydney and Melbourne, complete with South-African theme, prize giveaways and inspiring speakers, resellers were invited to get up close and personal with the latest devices running Intel, with registered resellers competing for bonus points towards a sensational South African adventure.

A super success in both cities, registered resellers left chock-a-block with knowledge of Intel – ready to spread the word on its value proposition in the SMB sector. On the sales front, the program resulted in a great uplift in sales for Intel and the Resellers. Now that’s worth roaring about!