Going Intel the Wild

Case Study

Intel wanted to help its resellers to appreciate – and, ultimately, fall in love with – their new commercial devices.

The Idea
The Results

We threw two South African safari-themed launch events (in Sydney and Melbourne) featuring guest speakers, prizes, a chance to get up close and interact with the new products and an opportunity to compete for bonus points that could be used towards a real life safari.

  • Resellers gained extensive knowledge about Intel’s products
  • Sales of Intel products increased
  • Lasting buzz surrounded the range