Harvey Norman wanted to find out how well their staff were promoting Microsoft products after receiving specialised training (run by The Spaceship).
First we undertook 905 visits to 153 stores to test out staff members at random using a cast of carefully constructed secret shoppers. Then we gave Harvey Norman staff a chance to compete against each other – and show off their Microsoft knowledge – in a contest that we called The Rich List.
- Strong positive feedback from staff and management
- Increase in staff performance from 48% to 75%
- Ongoing strong staff performance, post-campaign