Running for Fun

Case Study

Xbox wanted to create buzz about their motion sensor device Kinect in partnership with sprinter Usain Bolt, who was in Australia for a series of Puma flagship store appearances.

The Idea
The Results

We created in-store opportunities for up to 1000 fans at a time, who had the chance to compete in a range of big-screen sports games. The ultimate winner at each event scored a one-in-a-lifetime chance to run a virtual race against Bolt using Kinect for Xbox 360.

  • Crowds engaged with epic enthusiasm
  • Coverage went far and wide
  • Campaign featured in “Sports Plays of the Day” segments in over 30 countries
  • Tv viewing audience of over three million