Samsung’s Ultra Secret Service

Case Study

Samsung wanted to bring an unprecedented level of excitement to their annual product launch.

The Idea
The Results

Media, partners and re-sellers were collected by luxury cars and whisked away to an aircraft hangar filled with 500 sqm of cars, gadgets, Bond girls and big screens where they got a top secret glimpse of the new products before testing out Samsung’s new camera range on a joyflight in a chopper.

  • Guests raved on social media
  • Widely called “the best launch of the year”
  • More than 80 press clippings
  • 93% satisfaction rating for the event