Jay Z + HP

Case Study

HP wanted to harness the excitement surrounding Oprah’s “Ultimate Australian Adventure” and use the opportunity to launch the new HP Envy laptop.

The Idea
The Results

We took Jay Z on a secret trip to Canterbury High School in Sydney (showed live on Oprah’s show) to present each of the 600 students in the school with their very own laptop.

  • Hearts melted around the world
  • Segment viewed in 132 countries
  • Estimated $8 million in media