HP wanted to harness the excitement surrounding Oprah’s “Ultimate Australian Adventure” and use the opportunity to launch the new HP Envy laptop.
We took Jay Z on a secret trip to Canterbury High School in Sydney (showed live on Oprah’s show) to present each of the 600 students in the school with their very own laptop.
- Hearts melted around the world
- Segment viewed in 132 countries
- Estimated $8 million in media