The Ultimate Reward

Case Study

JB Hifi and Microsoft wanted to reward their stellar sales teams, incentivise performance and promote a bit of friendly rivalry between staff.

The Idea
The Results

We took a small group of JB Hifi’s biggest sellers on a 5-star European adventure complete with decadence in Paris, a party on a multi-million dollar yacht in Monte Carlo, front row seats at the Cannes Film Festival and VIP tickets to exclusive after-parties.

  • Sales teams worked harder than ever after the campaign
  • 250% increase in year-on-year sales for Microsoft and JB Hifi
  • General boost in staff morale