U-Crew Breakthrough

Case Study

Microsoft wanted to promote their products (including Windows 8, Surface and Xbox) and partnerships with Nokia, HP and Dell to university students around Australia.

The Idea
The Results

We formed an amazing team of 65 student ambassadors and influencers from around the country who could connect us with their peers. The U-Crew showed the technology in action through demonstrations, interactions, competitions and activations during the semester and at major events (such as O-Week).

  • Phenomenal feedback
  • 33% shift in favour of Windows 8
  • 101% increase in sales, thanks to an exclusive offer