Windows wanted to spread the word about its latest phone.
We took the phone on tour to packed shopping malls around Australia, and shoppers were invited to discover the brilliance of the Windows phone first hand, by competing against it with their current phones in a series of timed challenges for the chance of winning a $100 voucher.
- High level of participation
- The Windows Phone outperformed the competition 99% of the time
- More than 200 conversations about the product on social media